Question: IN YOUR OWN WORDS (NO COPY PASTE) PLEASE WRITE 400 WORDS AT LEAST, I WILL VOTE THANK YOU!!!! Technica and Blizzard: Ski gear has traditionally

IN YOUR OWN WORDS (NO COPY PASTE) PLEASE WRITE 400 WORDS AT LEAST, I WILL VOTE THANK YOU!!!!

Technica and Blizzard: Ski gear has traditionally been designed for men, with women's gear being a smaller version. Gear maker, Technica and Blizzard looked at market data showing that 39 percent of skis and 43 percent of alpine boots sold are for women. The company has shifted focus to offer more selections that better fit women's skiing needs. This includes adjustments to meet physiological needs of women as well as feminine colours and designs that are more appealing. Technica and Blizzards new objective for the next 10 years is to develop ski glasses that can give the skier information about the snow conditions and guide the skier away from dangerous zones (avalanche prone areas and cliffs).

Using the example above answer the following question:

Discuss the importance of sustainability, corporate social responsibility and ethics in the new product development and management processes for the products.

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