1. In your own words, summarize Pelotons current situation based on your readings outlined above. Be detailed and specific and utilize course concepts and tools discussed to date. Be sure to identify the who, what, where why and how of the scenario and when discussing Pelotons Covid-19 experience. In your discussion here you may want to present a discussion of Pelotons performance pre-Covid-19 and compare it to its performance during Covid-19. (10 marks)

2. Complete a competitive analysis for Peloton utilizing:

1. Porters Five Forces Model and
2. Identify which one of the Five Generic Strategies is most applicable to Peloton (Chapter 5 - Michael Porters Five Generic Strategies)
3. Provide a summary of your findings including a discussion for why you have chosen a specific generic strategy and how that assists Peloton to gain/maintain a competitive advantage in its current situation. (60 marks)

3. Identify if there are any means for achieving the strategies that you have identified in questions 1 & 2, that Peloton should consider and provide a detailed explanation for your rationale. (15 marks).

4. Identify if there are any tactics to facilitate the strategies that you have identified in questions 1 & 2, that Peloton should consider and provide a detailed explanation for your rationale. (15 marks).