In your position paper evaluate either two different global marketing strategies from one organization in two different global markets or two different global marketing strategies from two different organizations in the same industry in the same global market (country). These firms should be using different strategies and compete with each other. (Note same industry could be things like the consumer electronics industry; the health care industry; the packaged goods industry; etc. just make sure both firms are from the same industry or compete with each other )

The paper should include the following:

1. Provide an introduction identifying the two global strategies you will be comparing and a thesis stating which strategy you think is more successful (2 points)
2. Provide a detailed description of one of the two global marketing strategies; and why you think that strategy is successful based on specific marketing principles and tools learned in modules I assignment 1 and the marketing mix specific for a target market's buying behavior. (7 points)
3. Provide a detailed description of one of the other marketing strategy; and why you think that strategy is successful or not successful based on specific marketing principles and tools learned in modules I, assignment 1 and the marketing mix specific for a target market 's buying behavior(7 points)
4. Describe why you think that one strategy is better than the other strategy and provide a counter argument of why not.(6 points)
5. Conclusion, highlighting lessons learned.(3 points)