In-Class Assignment #3 Due: Friday, April 10" by 11:59pm Worth: 5% This assignment relates to Chapter 14, specifically looking at the importance of marketing. You will select one of the following "marketing failures" and answer the following: 1. Provide a brief description of the marketing failure (what year did this occur, what was the company, was it a printed ad/ commercial/campaign, etc.?). 2. Describe the major downfalls 3. What would you have done differently to make the product/ad/campaign, etc. more successful? 12 You will be graded based on the clarity of your responses and thoroughness. As the above suggests, more information should be provided for questions 2 and 3. Your response should be 1-2 pages in length (11 pt. font, 1.5 spacing). Options: McDonalds Hula Burger Levi's: Hotness comes in all sizes New Coke Huggies Dad Test