include analytical results comments explaning matrix results and comment on why the alternative score the highest

QSPM Strategie Alternatives For Retail: Coca-Cola Alternative 1: Modify current "Honest Kids" product line. Change name to "Honest Kids Sparkling" to create healthier a version of soda, ultimately appealing to a larger audience. Alternative 2: Introduce new products such as: Vanilla Coke ice cream, Workout drinks (Pre-workout powders) and Coke Flavored cereal Weights Weighted Score Weighted Score Strengths Distinctive product Healthy & Beneficial product Workers' ability and skill set Product quality and benefits Increased revenue 0.11 0.09 0.15 0.11 0.09 1 2 2 0 3 0.11 0.18 0.3 0 0.271 3 0 4 0.33 0 0.6 0.33 0.27 3 3 Weaknesses Lack of customer needs and services Marketing/advertising Product selection Pricing Sum 0.1 0.15 0.08 0.12 1.000 1 2 2 0.1 0.3 0.16 0.24 4 3 3 0.4 0.45 0.24 0 0 0.09 3 0.27 2 0.18 Opportunities New emerging markets More of a variety to appeal to old and new customers Now, larger audience 0.14 2 0.2% 3 0.42 0.16 1 0.16 0 0 2 1 1 Threats Increasing competition Price war Government rules and regulations Currency exchange rate Taxation Sum Grand Total 3 3 1 0.08 0.1 0.18 0.09 0.16 1.000 0.16 0.1 0.18 0 0.24 0.3 0.18 0 0.16 0 0 1 0.16 2.97 4.1