Include at least two in each area and a description on your selections:

Strengths $-$ include internal capabilities, resources, and positive situational factors that may help the company to serve its customers and achieve its objectives.

Weaknesses $-$ include internal limitations and negative situational factors that may interfere with the company$$s performance.

Opportunities $-$ favorable factors or trends in the external environment that the company may be able to exploit to its advantage.

Threats $-$ unfavorable external factors or trends that may present challenges to performance.