Increasing globalization can be a driving force in an industry because market growth rates go up, product innovation speeds up, and new firms are likely to enter the industry. companies need to spread their operating reach into more and more country markets to meet consumer demand and take advantage of available operating activities. O foreign producers typically have lower costs, greater technological expertise, and more product innovation capabilities than domestic firms. O the products and services of foreign competitors are nearly always cheaper or of better quality than those of domestic companies. O it results in companies having fewer competitors and a strategic group map with fewer circles