Question: Indicate whether the attributes are most likely qualitative or quantitative. Quantitative Qualitative In-depth, probing questions Large sample Subjective analysis Data may be subjected to statistical
Indicate whether the attributes are most likely qualitative or quantitative.
Quantitative
Qualitative
In-depth, probing questions
Large sample
Subjective analysis
Data may be subjected to statistical analysis
Data to be used for "directional" purposes only
Results may not with confidence be projected to the population of interest
Unstructured data collection
Requires an interviewer with special skills
Exploratory research
Descriptive or causal Research
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