Question: Indicate whether the attributes are most likely qualitative or quantitative. Quantitative Qualitative In-depth, probing questions Large sample Subjective analysis Data may be subjected to statistical

Indicate whether the attributes are most likely qualitative or quantitative.

Quantitative

Qualitative

In-depth, probing questions

Large sample

Subjective analysis

Data may be subjected to statistical analysis

Data to be used for "directional" purposes only

Results may not with confidence be projected to the population of interest

Unstructured data collection

Requires an interviewer with special skills

Exploratory research

Descriptive or causal Research

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