Indicate whether the criteria below relates to a customer when evaluating a good or service. Customers perceive greater risk when purchasing A. Service Customers relay more on information from personal sources than form non-personal sources B. Good Customers can look and touch prior to purchasing Customers need to be educated on their role in the process Dissatisfaction is often the result of customers' inability to perform their part of the purchase Customers perceive less risk when purchasing since returns are possible