Question: Indicate whether the statement is true or false. 1.On the Web, retailers can provide separate virtual spaces for different market segments. a. True b. False
Indicate whether the statement is true or false.
1.On the Web, retailers can provide separate virtual spaces for different market segments.
a.
True
b.
False
2.Differences in cultures throughout the world have resulted in different expectations about privacy in electronic commerce.
a.
True
b.
False
3.The increase in broadband connections in homes is a key element in the B2C component of the second wave.
a.
True
b.
False
4.In general, contracts are invalid if they are not in writing or signed.
a.
True
b.
False
5.Credit cards provide assurances for both the consumer and the merchant.
a.
True
b.
False
6.Web catalog retailers typically refrain from having return policies on unused merchandise.
a.
True
b.
False
7.Branded products are difficult to advertise and promote.
a.
True
b.
False
8.The price element of the marketing mix is a company's cost of producing a product.
a.
True
b.
False
9.Electronic payment can be easier to audit and monitor than payment made by check.
a.
True
b.
False
10.A successful business plan for an electronic commerce initiative should include activities that identify the initiative's specific objectives and link those objectives to business strategies.
a.
True
b.
False
11.In a double auction, buyers and sellers each submit combined price-quantity bids to an auctioneer.
a.
True
b.
False
12.People enter into contracts on a daily, and often hourly, basis.
a.
True
b.
False
13.A banner ad is a small rectangular object on a Web page that displays a stationary or moving graphic that includes a link to the advertiser's Web site.
a.
True
b.
False
14.One goal of marketing is to create strong relationships between a company and its customers.
a.
True
b.
False
15.Media selection can be critical for an online-only firm because it does not have a physical presence.
a.
True
b.
False
16.A transaction is an exchange of value, such as a purchase, a sale, or the conversion of raw materials into a finished product.
a.
True
b.
False
17.Business-to-business electronic commerce occurs when a person sells an item through a Web auction site to another person.
a.
True
b.
False
Indicate the answer choice that best completes the statement or answers the question.
18.The whole auction process is managed by a(n) _____.
a.
shill bidder
b.
auctioneer
c.
observer
d.
seller
19._____ is the first condition that must be met to produce a product or service brand.
a.
Product differentiation
b.
Perceived value
c.
Relevance
d.
Permission marketing
20.A _____ is an act in which a seller unintentionally provides a harmful product.
a.
fraud
b.
misrepresentation
c.
negligent tort
d.
defamation
21.A(n) _____ tax is a tax levied by a state on property used in that state that was not purchased in that state.
a.
property
b.
import
c.
use
d.
sales
22.A _____ can be used as a hardware-based digital wallet.
a.
database
b.
personal computer
c.
server
d.
smartphone
23.A(n) _____ statement is a statement that is false and that injures the reputation of another person or company.
a.
defamatory
b.
warranty disclaimer
c.
implied
d.
copyright
24.Some Web pages have banner ads that continue to load and reload as long as the page is open in the visitor's Web browser. Each time the banner ad loads is a(n) _____.
a.
view
b.
count
c.
impression
d.
click
25.A(n) _____ is collected by a seller at each stage of a transaction.
a.
value added tax
b.
import tariff
c.
property tax
d.
use tax
26.A _________ is a stored-value card with an embedded microchip that can store information.
a.
credit card
b.
debit card
c.
charge card
d.
smart card
27.Companies have traditionally used _____ appeals in their advertising and promotion efforts to establish and maintain brands.
a.
permitted
b.
perceived
c.
rational
d.
emotional
28.Finding acontractor who can handle an entire project for a company is known as _____.
a.
outsourcing
b.
liaising
c.
coaching
d.
lobbying
29.In the _____ stage of customer relationship life cycle, customers develop a fierce loyalty or a strong preference for products or brands of a company.
a.
separation
b.
commitment
c.
exploration
d.
familiarity
30.The ability of a government to exert control over a person or corporation is called _____.
a.
subjugation
b.
jurisdiction
c.
legitimacy
d.
notice
Enter the appropriate word(s) to complete the statement.
31.The process of finding a lender who can provide funds for a business idea through social networking sites is referred to as ___________________.
32.Wealthy individuals, groups of wealthy individuals, orinvestment firms that look for small companies that are about to grow rapidly and invest large amounts of money in them are known as _____________________.
33.A(n) _______________________ cookie originates from a Web site other than the site being visited.
34.Two or more companies who have joined forces to undertake an activity over a long period of time are said to have created a(n) ______________________.
35.Measurements that companies can make to assess the value of benefits to the company are often called
___________________________________.
36.A ________________________ is a group who share a common characteristic.
37.A pricing metric where mass media advertising is purchased by paying a dollar amount for every thousand people in the estimated audience is referred to as ________________________________.
Essay
38.List five reasons why people visit Web sites. (Answers should be based on why consumers visit websites and why companies even create websites).
39.Describe how companies can effectively use the internet/social media platforms/mobile devices inform, promote, and sell their product and/or services to consumers locally, nationally and internationally. (Answers should incorporate your knowledge from discussions on: what is an effective website and social media platform; what are effective on-line advertising strategies; e-commerce guidelines when it comes to local, national and international laws)
40.List the advantages of using Internet technologies in supply chain management.
Extra Credit:
There are different types of Internet business models, the most common are Business to Business (B2B), Business to Consumer (B2C), and Consumer to Consumer (C2C).Explain what each model is, give an example (company name) for each, and then describe how, where, or what method they would use to reach their intended user/purchaser. (10pts)
Companies consider various models to generate revenue, including: web catalog, fee-for-content, advertising-supported, advertising-subscription, and fee based (fee for service, fee for transactions, free then fee). Pick a model and explain why you would select that model for your business. (5pts)
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