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Question: Indigo

Indigo <- bookstore

5. Analyses of Company Strategies (Pre-Pandemic)

6. Company & Competitor Analysis

7. Who were the company's main competitors (name 3-4)? Describe these companies' product/service offering and positions in the marketplace.

8. Consumer analysis 9. What were the consumer segmentation and targeting strategies being used by the company?

10. Analyses of Companies Strategies (During Pandemic)

11. Based on your research, what were the 3 key ways the pandemic affected or challenged the company?

12. Are the points you identified above related to other changing trends in the cultural, demographics, social/natural, technological, economic, and political-regulatory (CDSTEP) environments?

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