Indirect Approach for a Bad News Message: Request Refusal Message

You liked Callie Smith very much when she came into TravelON wanting to buy one of your straight$-$out$-$of$-$the$-$factory luxury RVs$.$ Callie chose a shiny black $2024$ Mercedes Camper Sport priced at $$144,000.$ She assured you that she has excellent credit and $$44,000$ cash for a down payment. You agree to send her an email regarding the purchase once you review her credit, etc. To your disappointment, you learn that Callie's credit score is decidedly low. Based on her financial info, she qualifies for a loan of $$50,000$ for $36$ months if she has $$44,000$ down. You immediately look through your lot and find two campers that fit her financial situation, a $2020$ BMW All Terrain with high mileage and a $2018$ Mercedes Camper Sport $($same model as the $2024$ but blue metalic instead of black.$)$ Both campers are under the $$50,000$ loan$/$$$44,000$ down top price of $$94,000.$

You need to write Callie an Indirect Message to give the bad news. You must tell her that she does not qualify for the $2024$ Mercedes and you know that using the Indirect Approach might help you to keep her business so you can sell her another camper. You also want to be helpful and suggest that she make an inquiry to AJAX Credit Repair Services, LLC$,$ to learn about credit repair. Make it easy for her to find them by adding a website address or phone number.

Plan a request refusal message. Use the bad news strategy Download bad news strategyfor request refusals to design your message $($Scroll down in the Indirect Approach NOTES below to find a specific message example.$)$ Prepare an email message to be sent to Callie with a clear subject line and your business signature block. Provide details necessary to complete this message; remember, your goal is to give bad news but KEEP this customer. That's why you chose the Indirect Approach. Your final message should reflect the Six Download SixC Download Cs of effective messages. You'll want to review the discussions that can guide you $($listed in video box.$)$

$$To follow the bad news strategy, organize the message in the following sequence with five paragraphs to prepare the receiver for the refusal.

Begin with a neutral or pleasant statement that relates to the receiver

Explain the reason$($s$)$ for the refusal; rationale; policy, etc.

State or imply the refusal by saying what CAN be done, rather than using negative language

Offer an alternative solution or action; refer him to the credit repair company to build his credit

End with a positive, friendly statement

Persuasive Message: Donate Time$/$Knowledge Message, Invite to Speak

Think of a famous musician that you admire. Determine what strengths$/$skills$/$message you believe this public figure has that will appeal to and motivate high school students. Do some research to learn more about the person you choose to invite to the Spring Awards Banquet, and add a reference and link to the article you use. Make the message personal. Be sure to add $($make up$)$ all necessary information. Ask yourself, $$What would I need to know if someone asked me to speak at a banquet?$$

Plan a persuasive message Download persuasive messageinviting this person to speak at your high school's Spring Awards Banquet, scheduled for April $24,2024.$ Write on behalf of the high school you attended. Prepare a personal email message with a clear subject line and personal signature block. Provide details necessary to complete this message and include a reference and link to the source you used. Your message should have four paragraphs and should follow the Persuasive Approach $($AIDA; scroll down in the notes for examples.$)$ The final message should reflect the Six Cs of effective messages in email format. You need a response by March $1$ so you can complete the event programs and arrange for hotel for the speaker.

When writing a request message, apply the Persuasive Approach to incorporate the persuasive AIDA strategy, in four paragraphs:

Attention $-$ Gain favorable attention by drawing the receiver into the conversation of the message with a topic$-$relevant opening $($encourages further reading or listening$)$

Interest $-$ Introduce information to create and maintain receiver interest using an emotional, logical$,$ or combination appeal

Desire $-$ Offer details focusing on receiver benefits to stimulate the desire to respond favorably

Action $-$ Motivate receiver action by providing an easy, dated response and$/$or some other incentive$($s$)$