Question: Indirect channels are probably a better choice than direct channels when the firm has limited financial resources. the product is a consumer product instead of
Indirect channels are probably a better choice than direct channels when
the firm has limited financial resources.
the product is a consumer product instead of a business product.
target customers already have established buying patterns for where to search for the product.
retailers are already conveniently located where consumers shop.
All these answers are correct.
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