Individual Assignment $1$

Locate two examples $($e$.$g$.$ advertisement, articles etc$)$ depicting practices that are consistent with the societal marketing concept and two examples of business practices that contradict this concept.

Describe the interelationship between consumer behaviour and the marketing concept.

Describe how technology enhances the exchange between marketers and customers.

Note:

Each question should not exceed two pages $($double spacing$/$ Times New Roma$).$

Submit to my office $($RT$10)$ latest, a day before next week's lecture.

Prepared by Dr$.$ Prince Kodua, UGBS, Legon

Group Assignment $1$

Do a case study on a company $($e$.$g$.$ a bank, telecom, airline etc.$)$ operating in Ghana. Your aim is to highlight how the company gains insight about their target market and how this knowledge or insight influences the company's marketing activities or strategy.

Note:

Submit your written case report to me in my office, latest by

Your answer should not be more than twelve pages

You will be required to make group presentation in class on the