Individual Assignment - Paper Component (25%) As an individual assignment, you will be challenged to create a one-year Marketing plan for an existing store or company. The components that are critical to the assignment's success (and should be addressed in your paper) are: 1. N 89'9"?!\" 309 Brief Company Description the business name, location, primary business, who you interviewed and their title/position. Existing Strategic Plan/Focus the owner's existing 'vision' (i.e., their long-term plan} for the business. Existing Situational Analysis your assessment of the existing SWOT and 4P's. Proposed product/service focus your proposed changes in the product or service offerings. Proposed Marketing Strategy your modied vision (longterm plan) for the business. Proposed Marketing Mix your modied 4P's. Financial projections the estimated costs/prots related to your proposal (not the business's current nancial status} in terms of: (i) any initial capital outlay, (ii) any ongoing operational costs, (iii) when I can expect to see additional prots as a result of your proposed changes. Implementation Plan the specic details related to your plan. Monitoring and Evaluation as the owner, what should I watch for that will tell me how successful your new plan has been for my business