Individual Business Plan

title: African restaurant

1. Elevator Pitch (Addressing problem and solution)
2. Your Product (Features/Benefits)
3. Target Market Segmentation (Demographics, Psychographics, Size of Market)
4. Primary and Real Research
5. Industry (Competitors: Strengths/Weaknesses, Direct vs. Indirect Competition, Barriers to Entry. What market share do you expect? Proof market share is achievable)
6. Business Model (How you make money, who pays you, channels of distribution)
7. Pricing and Rationale for pricing (including gross margins)
8. Sales Pitch (to Customers)
9. Harvest Potential (Exit Options: IPO, Selling CompanyTimeframe)
10. Investor Return (Investment required/Percent of company/Expected profit in 3 years).
11. Summary including request for venture capital.