Question: Individual project where you will have to develop a services marketing structure for a service organization of your choice. In particular, you will focus on
Individual project where you will have to develop a services marketing structure for a service organization of your choice. In particular, you will focus on the transformed roles of service domains main actors (i.e., company, employees, and customers) in the post pandemic period. You will choose a company and study following points: The role of company in designing and planning service delivery. How can employees be affected by the recent pandemic in the company? What are the changing behaviours, needs, and expectations of customers in the new normal?
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