Individual task.

Brand: Budweizer

Students will analyze a brand using the Ansoff Matrix and based on the findings they will propose a new strategic goal that the organization could be following starting next year.

Please organize your Analysis in the following sections:

1. Introduction.

2. Environmental analysis.

3. Development of the Ansoff Matrix.

4. Description of the new Goal as supported by the findings in the matrix.

5. Conclusion.

Wordcount: 1000 words.