INDIVIDUALASSIGNMENI

Assignment $3$ using

Tableau Coffee Chain

Dataset

There is no fixed answer. I$\text{'}$m interested in how you develop your skill at using a data visualization tool for business intelligence and problem solving$/$investigation$.$ This means picking an appropriate kind of visualization to really help find patterns in the data and present a convincing view of the issues. Each person, I$\text{'}$m sure, will come up with a different result.

Business Situation: assume you are a marketing manager in a coffee house chain and you have a sense that there are profitability issues in your products. You don't know exactly how to define the problem nor what factors contribute to the issues. But, you want to explore this situation by visualizing the data you've received from IT$.$

Connect to the coffee chain data source and begin to explore. What products are under performing? Are there issues with certain product lines, products, markets, pricing structures $($margins$),$ costs, etc...?

There are multiple answers. Treat this like a typical case study where you've been given data and you need to find where the problems are. What l$\text{'}$d like to see in your report is an explanation of what you discovered and enough copies of the graph from your analysis to show the logic of how you reached your conclusions and to convince me you found the problem. I suspect that with each graph you'd define what question you are asking, what you observe, and why you went where you did next in your step$-$by$-$step problem exploration process.

PLEASE REVIEW THE DATA DICTIONARY ASSOCIATED WITH THIS DATASET $-$ IT IS ON BRIGHTSPACE.