Industry Name : Developer Industry.

Company Name : Tayba Builders Limited.

Please carefully read the Structure of the assignment and solve a, b & c.

Identifying consumer's behavioural issues and providing suggestion for a failed brand in Bangladesh Structure of the assignment: 1. Select an industry of your choice that did not perform well in Bangladesh (e.g., Supermarket, FM radio etc.) 2. Analyse and explain the consumer behavioural issues as to why that particular industry did not perform well and its market size did not grow exponentially over the years. 3. Introduce a brand that works within the industry. 4. Discuss why the brand did not do well over the years. 5. Discuss and recommend marketing strategies to revive the brand. You must include: a) Executive Summary b) Introduction/background of the study c) Overview of the Industry (this may include) -When the industry was introduced in Bangladesh (which brand or set of brands introduced such idea or pioneering brands) -Why the industry was born (consumer behavior issues) -Product life cycle issues -Major competitors (Market size, market growth and market share (major competitors) and their implications More on industry analysis - SWOT analysis - PESTLE analysis - Porter's 5 forces model Identifying consumer's behavioural issues and providing suggestion for a failed brand in Bangladesh Structure of the assignment: 1. Select an industry of your choice that did not perform well in Bangladesh (e.g., Supermarket, FM radio etc.) 2. Analyse and explain the consumer behavioural issues as to why that particular industry did not perform well and its market size did not grow exponentially over the years. 3. Introduce a brand that works within the industry. 4. Discuss why the brand did not do well over the years. 5. Discuss and recommend marketing strategies to revive the brand. You must include: a) Executive Summary b) Introduction/background of the study c) Overview of the Industry (this may include) -When the industry was introduced in Bangladesh (which brand or set of brands introduced such idea or pioneering brands) -Why the industry was born (consumer behavior issues) -Product life cycle issues -Major competitors (Market size, market growth and market share (major competitors) and their implications More on industry analysis - SWOT analysis - PESTLE analysis - Porter's 5 forces model