Industry to conduct analysis on: LOCAL RESTAURANTS

1. Pre-COVID, what are the main features of the industry and which elements from an external analysis are the key drivers of profitability?
2. How and why has COVID affected the profitability of the industry? Was it transient, or more durable? Why do you think this?
3. How has COVID affected (or not) the industry going forward, and in particular how will it change which firms will be successful and which won't?

Describe the key details from an external analysis (PESTEL) that drive the industry's profitability. Consider highlighting those that have been affected by COVID.

How has COVID affected the industry? Which elements from the external analysis are affected and why?