Q1) Explain the situation where intrabrand competition is desirable by manufacturers at retail level. Consider this competition on 1-kg of Tapal Family tea pack being carried on by Imtiaz super store and a local retailer near your house. Discuss the mechanism of the two stores to compete. Who are the ultimate beneficiaries? After a month, the local store owner decides to discontinue the brand, he however; uses bait and switch to run this category. Explain how he can apply this technique. Q2) Nestle in Pakistan uses multi-channels to sell its products that include powder and liquid category. Explain multi-channel in the context of Nestle. Suppose Nestle plans to use dual distribution strategy post June 21. How would Nestle establish dual distribution strategy? Is there any challenge you see in dual distribution? Prepare counter arguments and justifications for Nestle to implement dual distribution. Q3) The Nexus group has recently acquired a license to sell and distribute Caterpillar engineering products in Pakistan. Mention the key manufacturing specific investments nexus should make.