Influence and persuasion come from many different elements and formats.

What are the three types of opinion leaders (define each) and how do they influence purchase decisions?

Then, describe which types of opinion leaders influence YOU most (and why).

Persuasion also comes in lieu of consumer confidence

How does consumer confidence influence consumer behavior? Define consumer confidence and give an example to typify your point.

Lastly, consumer culture and subcultures play key roles in persuasion.

What is culture? (Define and describe)

What is a subculture (define and describe) and to what subcultures do you belong?

What is the difference between a high-context and low-context culture? (Define each and give an example of this difference)