Influencer marketing has grown to be much more effective than corporate marketing, as 63% of consumers prefer
Question:
Influencer marketing has grown to be much more effective than corporate marketing, as 63% of consumers prefer it to brand-influenced advertising. Many brands use influencer marketing to reach their target audience. Big brands like Motorola, Adidas, Pepsi, and Dunkin' Donuts all use influencer marketing. In this scenario conduct corporate research on how brands are choosing the influencer for their campaign, create influencer marketing strategy and how they measure the impact of it. Your report should include case study of any three organization
Guideline of the report
Introduction
Importance of influencer marketing
Case study of any three corporate house
How brands are choosing influencers
How brands create influencer marketing strategy
How do they measure the impact
Suggestions and recommendations
Management Accounting
ISBN: 9780730369387
4th Edition
Authors: Leslie G. Eldenburg, Albie Brooks, Judy Oliver, Gillian Vesty, Rodney Dormer, Vijaya Murthy, Nick Pawsey