Info Tech, Inc. makes complex telecommunications products, such as cellular telephones. Since this company has a distinctive competency in research and development, it should try to differentiate its product through

Question $26$Answer

a$.$

advertising.

b$.$

low pricing.

c$.$

reliability.

d$.$

service.

e$.$

innovation.

b$.$

Medium market segmentation strategy

c$.$

Broad differentiation strategy

d$.$

Focus differentiation strategy

e$.$

Broad high$-$cost strategy