Info: Why does Hard Rock Cafe have such a long waiting list of people who want to work for the company? Why is the turnover rate half that of the industry norm? Some of the reasons include great benefits, working in a rock and roll environment, good standards for training, good opportunities for internal promotions, the chance to express individuality (tattoos and body piercings are OK!), and the gift of a Rolex watch after 10 years of service. Part of Hard Rock's mission is to offer the Hard Rock family a fun, healthy, and nurturing work environment to ensure the company's long-term success. "Rock 101," the entry-level management course, provides not only professional development training, but personal development as well, all in a rock and roll environment. Every employee receives training, which is supplemented by a series of instructional CDs. Much of the firm's success seems to be due to hiring practices. Managers take time to hire the best qualified, as opposed to grabbing the best available at the moment. The attractiveness of the job allows such a practice to thrive. Question: Employees are hired at Hard Rock to create an authentic and memorable experience for customers. Succeeding in this endeavor requires a constant infusion of energy and enthusiasm from the workers. How can such work attitudes be determined in the interview process? And how can they be maintained after months and months of doing the same job