Information System at Amazon For the last two decades Amazon.com has been serving customers worldwide. Amazon.com was founded by Jeff Bezos back in 1995. The founder's vision was to build a virtual shopping place for book lovers. Amazon.com brings the world's largest book store to the doorstep of the people around the world. All people have to do is to search for and select the desired book.

Amazon.com offer their services towards four types of customers, consumers, sellers, enterprises and content creators. Amazon serves customers through the popular web site www.amazon.com. Nowadays customers can access Amazon through mobile technology. Amazon.com apps are also available for customers.

Amazon web services have become a global platform for an individual to retailers to sell their products. Through reliable, scalable, and robust web services amazon creates global domination. The challenges of amazon.com web services are very prominent. Every second thousands of customers are searching for products and ordering products, the systems have to be fast, reliable and secured. Every second the CRM (Customer Relation Management) system is taking customer information through their searching, data mining, wish list and so on. Whether the customer buys or not, they are providing information about them. Systems are smart enough to analyze the information and provide service accordingly.

For tracking fraudsters, amazon.com built a system known as SAS (Smart Analysis Search). This system decreases and detects fraud in the web site by analyzing behavioral patterns. SAS allows amazon.com to measure and personalize the customer experience and help to serve customers effectively.

Amazon.com's information system is based on Service Oriented Architecture (SOA). SOA is a fully distributed and decentralized service platform that enables Amazon's information system to be robust and scalable. SOA concentrates on multiple applications rather than a bigger process.

Source: researchgate.net/publication/261440748_A_STUDY_ON_AMAZON_INFORMATION_SYSTEMS_BUSINESS_STRATEGIES_AND_e-CRM

1. Describe a CRM system in detail and highlight ANY THREE (3) components of CRM.

2. Briefly discuss the business success of the CRM system at Amazon and include in your discussion ANY FIVE (5) ways Amazon uses the CRM system

3. "For tracking fraudsters, Amazon.com built a system known as SAS (Smart Analysis Search)". Explain why Amazon chose the SAS system for fraud detection, how the SAS system operates (if possible with an example) and elaborate on the fraud that occurs on the Amazon platform.

4. "Amazon.com information system is based on Service Oriented Architecture (SOA)." Explain SOA architecture, and discuss ANY FIVE (5) key principles SOA is based on.

5. Amazon web services has become a global platform for individuals to retailers to sell their products. These services like any other online service falls prey to cyber-attacks. Discuss ANY FIVE (5) security threats affecting Amazon.com and suggest possible measures to overcome these threats.

Answer rating: 100% (QA)

1Supply chain management deals with actively managing the flow of goods and services from the organization to the endusers It involves the storage and movement of goods conversion of raw materials to ... View the full answer