Question: Information Technology for Management LAB Project 2 Summer 2022 Due to economic recession, Joy Appliance Corporation is considering diversifying its operations by introducing either one,




Information Technology for Management LAB Project 2 Summer 2022 Due to economic recession, Joy Appliance Corporation is considering diversifying its operations by introducing either one, two or three new divisions. Please note that this company can also consider the option of maintaining its current structure (i.e., no new divisions). Before drawing his plan, the owner likes to understand the effects of the pricing and advertising expenditure strategies on the profit after dividends. After analyzing past five years' data, the owner obtained the following price-advertising-sales relationships for openers for year 2017: (ADV denotes advertising budget, and PRICE denotes the unit price. We assume the Quantity Sold yielded from the following formula is in the unit of thousand. Quantity Sold for Openers = 76- 100 *PRICE'S + 200 *PRICE *ADV 23 - 100 * (2*LN(ADV)) # + 0.4 * ADV; however, if the Quantity Sold for Openers
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