Information-you simply can't put a value on having the right (or the cost of having the wrong) information. Just look at the mistake made at the Crib Point cemetery in Victoria, Australia, when they were burying Mrs. Ryan, an 85-vear-old woman with almost 70 children, grandchildren, and great-grandchildren attending her funeral. The bereaved family of Mrs. Ryan was shocked to lift the lid of her coffin during the funeral to discover another woman lying in her clothes and jewelry. Where was the body of Mrs. Ryan? Mrs. Ryan had been buried earlier that day in the other woman's clothes, jewelry, and plot. What type of information blunder could possibly occur to allow someone to be buried in the wrong clothes, coffin, and plot? What could the cemetery do to ensure its customers are buried in the correct places? Why is the quality of information important to any business? What issues can occur when a business uses low-quality information to make decisions?