Question: Ing Enabled: FINAL EXAM SPRING 2 0 2 4 Saved Help Save & Exit The two - way flow of communication between a buyer and
Ing Enabled: FINAL EXAM SPRING
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The twoway flow of communication between a buyer and seller, often in a facetoface encounter, designed to influence a person's or group's purchase decision is referred to as
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personal selling.
marketing management.
direct selling.
sales promotion.
sales management.
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