Question: In-home interviews differ from mall-intercept interviews in that in-home interviews Multiple Choice are less expensive and time consuming. are conducted in central locations, frequently within

In-home interviews differ from mall-intercept interviews in that in-home interviews

Multiple Choice

  • are less expensive and time consuming.

  • are conducted in central locations, frequently within regional shopping centers.

  • are usually self-administered surveys.

  • take place in an environment that is not as familiar to a respondent.

  • may be completed through door-to-door canvassing of geographic areas.

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