Initial Assignment Instructions from Professor Soph:

$1.$ Identify the company you represent

$2.$ Determine your target market and their needs

$3.$ Identify:

$1.$ brand characteristics to be communicated $($not all will be present$)$ this section has been removed from Project $1$ by Professor Nangle

$1.$ name

$2.$ term

$3.$ sign

$4.$ symbol

$5.$ design

$2.$ benefits associated with the brand

$1.$ functional

$2.$ emotional

$4.$ Based on the above state your brand personality $($voice$,$ behaviour, design$)$ and present:

$1.$ who they are

$2.$ what they stand for