Initial post: In chapter 5, relationship marketing lists three concepts including mass customization, one-to-one marketing, and permission marketing. It also discusses experiential marketing (sensory-emotional). Have you ever had an experience with a brand that has done a great job in relationship (mass customization, permission marketing, or one-on-one marketing) or experiential marketing? In your initial post, identify which of them you have experienced and describe the interaction with the brand. How did the experience affect you and your perception of the brand? Why was the experience effective? Relationship marketing involves predicting your preferences ahead of time, not just treating you well when face to face.