Initial sales of Nescaf instant coffee were disappointing. The majority of the people who reported product dislike

• Initial sales of Nescafé instant coffee were disappointing. The majority of the people who reported product dislike stated that the reason was the flavor. Based on consumer taste tests, however, Nescafé’s management knew consumers found the taste of instant coffee acceptable when they didn’t know what type of coffee they were drinking. Suspecting that consumers were not expressing their true feelings, what kind of technique would you suggest to find the true feelings? Could you make a point-of-difference here based on taste? Why or why not?