Innovation is not just about doing something new. It can also be about doing something better. Samsung have been growing and innovating since 1938, when it started out shipping dried fish and flour from Korea to China. In the 1950s it got into life insurance and textiles. Samsung Electronics was founded in 1969. In the early 1990s Samsung started producing processors and hard drives for PCs, exporting them to companies including todays smartphone rival Apple. Samsung did not invent the mobile phone. Motorola was the first mover in mobile phones. Samsung took the technology and became the leader.In 1983, when Motorola launched the Motorola 8000, Samsung was still proudly making black-and-white TVs. Today, the Motorola brand name has all but vanished. Samsung introduced its first Android phone, the Galaxy S, in 2010. (a)Illustrate how did Samsung achieve its success? Focus your answer on the mobile phone business. (10 marks)