Inox and PVR recently merged together to create India’s largest theatre groups, the combined entity now has 1500 theatres across the country. This is 20% of the current market size and nearly 50% of the revenue. 

a. If you were an owner of a single screen theatre in a city where Inox PVR have multiple screens what strategies would you adopt to compete. 

b. Analyze the state of India’s movie theatre industry and what the industry needs to do to evolve going forward in this highly competitive technology driven media and entertainment industry.