Inseparability: Services are produced and consumed simultaneously, so the consumer's experience can be directly influenced by the service provider's behavior. Any negative interaction can be seen as unfair. Variability: The quality of services may vary significantly depending on the provider, timing, and method, leading to perceptions of unfairness if consumers feel they are not receiving the same level of service as others. Perishability: Services cannot be stored for later use, so any issues or delays can lead to immediate dissatisfaction and perceptions of unfairness