Instead of selling directly $($taking orders$),$ a $$ stimulates product sales by performing relationshipbuilding activities and offering detailed product knowledge to individuals who, in turn, sell the product to end users.

small distributor

cooperative advertiser

cooperative hunter salesperson

manufacturer missionary representative

Question $19$

$2$ pts

There are various reasons why distributors elect not to spend the money manufacturers offer for co$-$op advertising. In fact, up to one$-$third to one$-$half of the co$-$op advertising dollars go unspent. Which reason below is most consistent with why this happens?

Distributors tend to have their own budgets for advertising and don't need to use all of the co$-$op dollars.

Distributors have to be selective and have to make decisions about which ones are aligned with their business priorities.

Distributors typically rely on free methods of advertising, such as word$-$of$-$mouth and not paid advertising.

Distributors have significant expertise in advertising and are reluctant to partner with manufacturers due to creative differences.