Question: Institutional advertisingMultiple Choicetries to stimulate primary demand rather than selective demandtries to keep a product's name before the public.tries to develop goodwill for a company

Institutional advertisingMultiple Choicetries to stimulate primary demand rather than selective demandtries to keep a product's name before the public.tries to develop goodwill for a company or even an industry.involves no media costs.

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