INSTRUCTION: Answer all questions

Using the company Apple Inc. Use the guideline below to conduct an analysis of the assigned case.

1. Identify the firm's existing vision, mission, objectives and strategies
2. Develop vision and mission statements for the organization
3. Identify he firm's external threats and opportunities
4. Identify the firm's internal strengths and weaknesses
5. You are to prepare SWOT matrix, SPACE matrix, BCG matrix, Grand strategy matrix where appropriate.
6. Make recommendation on specific strategies and long-term objectives.
7. Make recommendation on specific annual objectives and policies
8. Make recommendation procedures for strategy review and evaluation

Written Report Rubric

Contents	Weight	Marker	Comments
Identify the firm's existing vision, mission, objectives and strategies	5
Develop vision and mission statements for the organization	5
Identify he firm's external threats and opportunities	10
Identify the firm's internal strengths and weaknesses	10
Prepare SWOT matrix, SPACE matrix, BCG matrix,	15
Recommend specific strategies and long term objectives. Compare your recommendations to actual strategies planned by the company	5
Specify how your recommendations can be implemented and the expected results	5
Recommend specific annual objectives and policies	5
Recommend procedures for strategy review and evaluation	5
Total	65