Question: INSTRUCTION: Answer LL questions. A . Develop a marketing plan for a business. You are required to present a concise version of your plan to

INSTRUCTION: Answer LL questions.
A. Develop a marketing plan for a business. You are required to present a concise version of your plan to a group of investors.
MARK SCHEME
Introduction... 5 marks
Organisation & Layout. 10 marks
Content (Executive Summary, Corporate Connections, Environmental Situational Analysis, Segmentation & Targeting, Next Year's Objectives & Quotas, Marketing Strategies, Resources to support Strategies, Marketing Control, Presentation, Preparation for the Future)
TOTAL.....
.100 MARKS ?15%
INSTRUCTION: Answer LL questions. A. Develop a marketing plan for a

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