INSTRUCTION

Develop a comprehensive company profile and overall marketing practice report for the Multi-National Company assigned to your group. You are required to incorporate important details regarding the MNCs MORE RECENT MARKETING EFFORTS & STRATEGIES AND ITS SUCCESS STORIES with a predominantly significant attention assumed to the KEY QUESTIONS given below making up the core body of your report.

Tips on Information Gathering

Go to the companys official web-site to obtain fitting and more updated information for developing your report. Furthermore, you can refer different latest books, journals,magazines,newspapers and case studies on the areas of marketing management,strategic management and particularly on the firm of interest in order to gain a better understanding of the case company assigned to your group. You may also find it useful to visit trusted web sites on the internet.

KEY QUESTIONS TO BE ADDRESSED

1.What major core competencies does the firm has, and what major competitive priority does it adopt to gain competitive advantage?

2.Virtually every industry has been touched by dramatic shifts in the technological, demographic,social-cultural, natural, and political-legal environments. How does the firm develop processes overtime to identify and track important external environmental trends that may affect its business positively or negatively?How does it respond swiftly and decisively to the current global marketing environment?

3.It is recalled that the severe credit crunch and economic slowdown of 20082009 brought profound changes in consumer behaviour as shoppers cut and reallocated spending. How did the company react to this severe global economic recession and financial crisis that began in 2008? Was it an opportunity to the company (in some ways) or a threat on its entirety? How?

4.Marketers, operating at a global market place, are recommended tocollect fuller and richer information about markets, customers, prospects, and competitors in order to better understand what consumers purchase, the frequency of store visits, and other buying preferences. What major advancements has the firm been through on the areas of marketing information system so far?

5.The effects of marketing extend beyond the company and the customer to society as a whole in that marketers must consider the ethical, environmental, legal, and social context of their role and activities. What major corporate social initiatives does the firm take so far in aligning its business practices with the protection of the environment and the societys long term well-being?

6.Summarize the strengths and weaknesses of the companys entire marketing practice based on the report you have compiled, and put your suggestions on the kind of strategy the company should adopt to gain/maintain competitive advantage in global market.

NB:The consolidated report shall incorporate issues such as company Analysis(historical background of the company, vision statement, Mission statements and Core values of the company), market analysis (offerings, pricing, promotional and distribution strategies of the company), major Competitors analysis, strategy implementation and control plan, detailed evidence/note about the aforementioned questions, conclusion, references and appendices [if any].

Assigned Multi-National Companies-SectionPM-B

1.Google

2.The Coca Cola Company

3.Samsung

4.Toyota

5.Facebook

6.SONY