Instruction: Read and answer the following case study The following case covers Learning Objectives (LO4.2, LO4.6, LO4.7) Who Do We Have to Hire? As the excitement surrounding the move into their new offices wound down, the two principal owners of LearnInMotion.com, Pierre and Jennifer, turned to the task of hiring new employees. In their business plan theyd specified several basic goals for the venture capital funds theyd just received, and hiring a team topped the list. They knew their other goalsboosting sales and expanding the website, for instancewould be unreachable without the right team. They were just about to place their ads when Pierre asked a question that brought them to a stop: What kind of people do we want to hire? It seemed they hadnt really considered this. They knew the answer in general terms, of course. For example, they knew they needed at least two salespeople, a programmer, a web designer, and several content managements people to transform the incoming material into content they could post on their site. But it was obvious that job titles alone really didnt provide enough guidance. For example, if they couldnt specify the exact duties of these positions, how could they decide whether they needed experienced employees? How could they decide exactly what sorts of experiences and skills they had to look for in their candidates if they didnt know exactly what these candidates would have to do? They wouldnt even know what questions to ask.

And that wasnt all. For example, there were other tasks to do that werent necessarily included in the sorts of things that salespeople, programmers, web designers, or content management people typically do. Who was going to answer the phones? (Jennifer and Pierre had originally assumed theyd put in one of those fancy automated call directory and voicemail systemsuntil they found out it would cost close to $10 000.) As a practical matter, they knew they had to have someone answering the phones and directing callers to the proper extensions. Who was going to keep track of the monthly expenses and compile them for the accountants, whod then produce monthly reports for the venture capitalist? Would the salespeople generate their own leads? Or would LearnInMotion.com have to hire web surfers to search and find the names of people for the sales staff to call or email? What would happen when the company had to purchase supplies, such as fax paper or printer ink? Would the owners have to do this themselves, or should they have someone in-house do it for them? The list, it seemed, went on and on. It was obvious, in other words, that the owners had to get their managerial act together and draw up the sorts of documents theyd read about as business majorsjob descriptions, job specifications, and so forth. The trouble was, it had all seemed a lot easier when they read the textbook. Now they want you, their management consultant, to help them actually do it.

Questions 3. As part of the job analysis process, you will follow in question 1, evaluate