Question: Instructions: 1. Select 5 articles on the service that you want to evaluate from the articles: a. List the dimensions of the service b. Develop
Instructions: 1. Select 5 articles on the service that you want to evaluate from the articles: a. List the dimensions of the service b. Develop a survey to be used to measure the customer satisfaction c. Discuss the survey with the instructor Group leader arranges a google meet with the group members and the instructor 2. Distribute the survey to the customer 3. Run statistical analysis of the collected data: a. Descriptive statistics of participants. b. Analysis to measure the customers satisfaction of each dimension. c. The dimension/s has/have significant effect on the overall satisfaction. 4. Interpret the results of the analysis 5. Come up with recommendations to the service provider 6. Prepare for the presentation Presentation outline: 1. What is Quality? 2. What is Service Quality? 3. Service Quality in the Industry Selected and its Dimensions 4. Definition of each Dimensions 5. Survey Development 6. Data Collection Tool 7. Data Analysis Methods 8. Analysis Output Interpretation 9. Recommendation 10. Conclusion
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