Instructions 1- Step 1 Refer to the Cohesion Case (here on vision/mission). Go to the Coca-Cola website. Click on Our Company. Then click on Mission, Vision, and Values. Find the company's mission statement and copy and paste this document to a word-processing file on your desktop. 2. Step 2 Write a new and improved vision statement for CocaCola following the guidelines presented in this chapter. 3. Step 3 Explain in a paragraph how or why your proposed vision statement is better than the existing document. 4. Step 4 E-mail your work to your professor for evaluation. Exercise 2C: Compare Coca-Cola's Mission Statement to a Rival Firm's Purpose A mission statement is an integral part of strategic management because it provides direction for formulating, implementing, and evaluating strategies. This exercise will give you practice evaluating mission statementsa prerequisite skill for writing a good mission statement. Coca- Cola's mission statement is given on the Coca-Cola website at http://www.coca- colacompany.com/our-company/mission-vision-values