Instructions:

After reading the case carefully, use your critical thinking and problem solving skills to complete the questions below.Your responses should be as long as needed, but I am looking for quality, not quantity responses.You should type responses directly onto this page.

Case

Elaine Bridgewater, the former professional golfer you hired to oversee your golf equipment company's relationship with retailers, knows the business inside and out.As a former touring pro, she has unmatched credibility.She also has seemingly boundless energy, solid technical knowledge, and an engaging personal style.Unfortunately, she hasn't been quite as attentive as she needs to be when it comes to communicating with retailers.You have been getting complaints about voice mail messages gone unanswered for days, confusing emails that require two or three rounds of clarification, and reports that are haphazardly thrown together.As valuable as Bridgewater's other skills are, she is going to cost the company sales if this goes on much longer.The retail channel is vital to your company's survival and she is the employee most involved in the channel.

1.What SPECIFICALLY is the problem?Be sure you are identifying the PROBLEM and not aSYMPTOM of the problem.

The specific problem is that Elaine Bridgewater is not as attentive as she needs to be when it comes to communicating with retailers. This causes unanswered voicemails, confusing emails, and reports that are haphazardly thrown together, which results in customers becoming angry and sales declining.

2.Identify at least 3 possible solutions and give at least one pro and one con of each.

1.

Pro

Con

2.

Pro

Con

3.

Pro

Con

3.Choose the solution you feel is best andconstruct a messagebelow to Elaine identifying the solution you

chose..Although this will clearly be a "Negative Message" for Elaine, you should make your

position clear without using "Negative Language".

Dear Elaine,

Begin your message to Elaine here.