Instructions answer all questions

QUESTION ONE

a$)$ While strategy is important, alignment is necessary for

the goals of the company to be realized. Explain the

strategic alignment process.

$(10$mks$)$

b$)$ Dynamic capability is an extension of Resource Based

Theory. Explain clearly indicating the role of each theory

with respect to the firm performance.

$(10$mks$)$

QUESTION TWO

a$)$ Discuss the key consideration in the analysis of the

organization industry and competitive position. $(10$mks$)$