Instructions

1. APPLY, DEFINE and EXPLAIN the APPROPRIATE CONCEPTS this exercise pertains to.
2. Answer the remainder of the question that elicits your opinion.
3. Underline important information.
4. If you use external information, make sure you WRITE IT IN YOUR OWN WORDS.
5. If you use external information, remember to cite your sources right after each answer using a standard citation method.
6. Underline and/or use boldface to highlight the key/crucial points of your answers. Cite your references.

Question:

2. IN ADDITION TO MARKETING ISSUES, WHAT IMPLICATIONS OF THIS DECISION WOULD YOU AS CEO OF TOYOTA AND ITS TOP-LEVEL MANAGEMENT HAVE CONSIDERED BEFORE MAKING THE DECISION TO (OR NOT TO) PURCHASE GM? JUSTIFY YOUR DECISION BY OFFERING SOLID RATIONALE IN DEFENSE OF YOUR THOUGHTS.