Question: Instructions: Based on the questions you are about to read, answer each of the questions found below. 1. Select one multinational company of your choice.

Instructions: Based on the questions you are about to read, answer each of the questions found below.

1. Select one multinational company of your choice.

Include a brief companys background in the introduction paragraph (5 pts)

Discuss the companys CRM program based on each CRM perspectives below: (3 pts each)

Strategic CRM Technological CRM (e-CRM) Operational CRM (o-CRM) Social CRM (s-CRM) Analytical CRM (a-CRM)

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