I INSTRUCTIONS: Begin this assignment by taking a few minutes to research Aussie and what their product portfolio looks like. In addition, you may want to take a look at some of their advertisements or commercials to get a feel for Aussie's current marketing strategy. Link: http://aussie.com/en-us Also, take a few minutes to familiarize yourself with the similarities and differences between Peruvian and American cultures. Here's how the two countries rank on Hofstede's cultural dimensions: Peru United States 46 25 26 46 68 62 87 91 40 64 16 Power Distance Individualism Masculinity Uncertainty Avoidance Long Term Orientation Indulgence "estimated Using the concepts we have learned in class, prepare a marketing strategy for Aussie to launch their hair care line in Peru. Please answering the following questions: What cultural issues may arise if Aussie uses the same ad campaigns in Peru that it has used in the US (e.g., think about cultural norms, role expectations, nonverbal communication elements, etc.)? Why? (3 points) What changes should Aussie make to its ad campaign to be able to successfully launch their hair care line in Peru? Why? (4 points) . What specific subculture do you recommend Aussie try to target first in Peru? Why? (2 points)